
Joanna Wiśniewska
Marketing and PR Manager j.wisniewska@avallon.pl
Hagen PR
Wojciech Dziewit
wojtek@hagen.pl
Has the pandemic influenced the approach of companies to purchasing processes? What has changed?
Since we have been operating on the market for 20 years, we have already witnessed crises. We have gone through various phases of economic development and each time we’ve observed certain recurring trends in the behavior of current or potential customers. The pandemic will certainly change their approach to more digital transformation and accelerate many decisions, focusing on modern tools and the Internet. Looking at it analytically, services such as ours, i.e. optimizing processes, should be invested calmly, when you have appropriate resources, and preferably if you do not act under the pressure of time. We can see, however, that when the madness of a crisis begins, for example at the time of pandemic that we have experienced since last March, many companies act a bit too impulsively. They more often make decisions that may be accurate, but solve problems in the short term only. We also observing it when communicating customer needs. They are only temporary, solving their problems here and now. On the other hand, when we refer to history, to what companies did when they were emerging from crises, then the way of looking at these services or “arming oneself” with new electronic tools was more rationalized. Many companies suddenly started turning to digital transformation, and one has to be very well prepared for this. Now we are observing a great deal of interest in our offer, both in the area of improvement of purchasing as well as in searching for solutions in the financial area (automation of settlements, electronic communication with suppliers). The number of inquiries about our services is growing significantly. However, the pandemic situation in the coming quarters will certainly affect the pace of their consumption.
And what does it look like in the long term perspective?
We can see that the importance of automation and digitization processes is increasing. These are all areas in which we as a company are present. Our purchasing tools enable the transition to the 100% paperless services. This is also reflected in the design of our product range – we offer companies the transition to electronic tools and processes. We provide them with optimization of procurement, billing, invoice and purchasing processes. It is basically about the entire process , starting from planning purchases, announcing inquiries and auctions to suppliers, selecting them, through signing a contract, placing orders, and then sending these orders to suppliers, and finally collecting them and issuing invoices. In short, we give it all in one electronic tool. Therefore, its application can handle many different tasks , supporting ERP systems.
Why do companies want to use this type of platform? What exactly are the benefits?
Companies use platforms of this type for two main reasons in fact: quick gaining of financial results and process automation. The tools we offer have been known on the market for over 20 years. Basically, the same functionalities have been available for those nearly 20 years. Now, it is more about the market’s readiness to consume them. And this potential is there because many companies have not yet switched to electronic workflow, which became more evident during the pandemic. The sudden increase in interest in solutions such as electronic signature, digital document flow or automation of financial services is now obvious. In addition to the platform itself, we are also advanced in building a supplier cloud that we can offer to virtually any company, providing communication with suppliers in an easy, online form. What’s more, as part of the cloud, we offer a whole range of additional services, such as e‑signature, OCR, i.e. image recognition from invoices or other documents and, finally, financial services.
What financial services are we talking about?
We are currently in cooperation with Faktoria, in the phase of implementing a product that allows our clients to use electronic factoring. Many corporations, including those from outside Poland, have very long payment terms as part of their corporate standards for their suppliers, to which they send orders of not necessarily high costs – these are sometimes very large amounts of low‑value orders, e.g. with a value from 2,000 up to 10,000 PLN, with payment terms, e.g. 90 or 120 days. In such cases, the buyers themselves ask us if we have a factoring service that they could connect to shorten their suppliers’ waiting time for payment, so that they would meet the corporate requirements and their contractors could get the money for a small fee, even after a few days. When it comes to accelerating the pace of money circulation for companies relying on large volumes of low amounts, acceleration is critical. Therefore, we are now entering the space of modern services, also when the supplier needs financing.
Can you observe any specific trend on the Marketplanet platform itself in recent months?
The increase in inquiries for access to the supplier database is clearly visible. This is also related to the fact that the current system of cooperation with suppliers has been slightly reevaluated. Organizations are looking for alternatives to increase security. Thanks to contracts with multiple suppliers, they are more certain that orders will be processed on time and that ordered goods will be produced and delivered on time. Unfortunately, the crisis related to COVID has raised the transaction risk significantly and companies have very consciously started searching for new sources of supply. This could be perhaps even greater value than seeking the lowest possible price. The other trend is the constant conversion of these analogue buyer‑supplier relationships into an electronic formula using the supplier cloud itself.
What exactly is the support provided to buyers and suppliers on the platform?
How does the platform combine the needs and requirements of both parties of a transaction?
It depends on the scale of the buyer’s business. We currently have a group of very large clients – for example, PGE Capital Group, mBank, Orange, Tauron Group, NBP, Veolia – these are large structures that have developed a model with their suppliers in which there is no other method of submitting offers than the electronic path. This is a very important thing that has happened in the last few years. Suppliers have learned to sell online, not only on Allegro platforms, and to appear on price comparison websites. They have to manage access to large organizations directly, because these large companies digitize their purchases en masse by implementing their own tools. Since we transfer the process to the electronic zone, the supplier receives a whole chain of benefits , i.e. an electronic order and in the same way can determine the manner of executing this transaction, not only in the purchasing process, but also in the settlement process. It is also much easier for this large entity to distribute or settle such an e‑invoice later. As I mentioned before, you have to remember to take into consideration the scale because a large company may have, for example, over 20,000 active suppliers. In this case, it is much easier for them to handle all these processes in one electronic channel, and then send out e.g. 40,000 orders monthly and receive the same number of invoices. In turn, for small buyers, the value is access to a significant number of suppliers and the ability to negotiate prices, thanks to which they buy cheaper and more efficiently.
What type of IT solutions are becoming more popular in this area? Is there any clear trend visible?
Over the perspective of those 20 years, technology has become quite common and easily available. Our experiences with customers and with the product show that the most important thing is the customer’s need and responding to it. A clear vision of what the client wants to achieve with these tools is important. Our technology must be scalable, so that when we launch our products, we can scale them in terms of the number of users, transactions and suppliers. What is extremely important, the technology must be safe, because we work with confidential customer data in planning, tender and transaction processes. In each case as that , the user interface is extremely important and of course the ability to work on mobile devices.
And what will the further development of the company look like?
While cooperating with the largest clients, whose names I have already mentioned, we will continue to help optimize processes, deliver new modules, applications, etc. Today we have very advanced software to support P2P (purchase to pay) processes as we have consistently aimed to cover the entire P2P process with electronic tools. On the other hand, the biggest changes in the company’s strategy consist in moving the product offer to the cloud. We have already undergone the transformation of the entire organization from a design model to a product model in the subscription formula. We have created a “customer journey” characteristic of our customers and our products. The cloud offer is sold in a subscription and we have set up all mechanisms related to modern marketing and solutions supporting sales, e.g. CRM and call center systems. A very important part of our strategy is the expansion of the supplier cloud – a space in which we have approximately 70 thousand companies that actively cooperate with our buyers every day. This allows us, based on the API, to easily add external services, such as the aforementioned OCR, financial services or e‑signature.
How important for your company is public procurement? What are the characteristics of this segment of your business?
The area of public procurement is very important to us. All analyses indicate that this market is the location of a very large volume of money (the value of contracts awarded in 2019 based on the provisions of the Act in Poland amounted to PLN 198 billion). It is practically in every country in the world that public procurement constitutes a significant value of the market purchases. We have been operating on the public procurement market from the very beginning, offering modern solutions supporting tender procedures. Also in this area, we focused on our cloud tool and we already have about 1000 entities there, which has happened in less than 1.5 years, and we still observe an increase in the customer base.
Has the pandemic influenced the approach of companies to purchasing processes? What has changed?
Since we have been operating on the market for 20 years, we have already witnessed crises. We have gone through various phases of economic development and each time we’ve observed certain recurring trends in the behavior of current or potential customers. The pandemic will certainly change their approach to more digital transformation and accelerate many decisions, focusing on modern tools and the Internet. Looking at it analytically, services such as ours, i.e. optimizing processes, should be invested calmly, when you have appropriate resources, and preferably if you do not act under the pressure of time. We can see, however, that when the madness of a crisis begins, for example at the time of pandemic that we have experienced since last March, many companies act a bit too impulsively. They more often make decisions that may be accurate, but solve problems in the short term only. We also observing it when communicating customer needs. They are only temporary, solving their problems here and now. On the other hand, when we refer to history, to what companies did when they were emerging from crises, then the way of looking at these services or “arming oneself” with new electronic tools was more rationalized. Many companies suddenly started turning to digital transformation, and one has to be very well prepared for this. Now we are observing a great deal of interest in our offer, both in the area of improvement of purchasing as well as in searching for solutions in the financial area (automation of settlements, electronic communication with suppliers). The number of inquiries about our services is growing significantly. However, the pandemic situation in the coming quarters will certainly affect the pace of their consumption.
And what does it look like in the long term perspective?
We can see that the importance of automation and digitization processes is increasing. These are all areas in which we as a company are present. Our purchasing tools enable the transition to the 100% paperless services. This is also reflected in the design of our product range – we offer companies the transition to electronic tools and processes. We provide them with optimization of procurement, billing, invoice and purchasing processes. It is basically about the entire process , starting from planning purchases, announcing inquiries and auctions to suppliers, selecting them, through signing a contract, placing orders, and then sending these orders to suppliers, and finally collecting them and issuing invoices. In short, we give it all in one electronic tool. Therefore, its application can handle many different tasks , supporting ERP systems.
Why do companies want to use this type of platform? What exactly are the benefits?
Companies use platforms of this type for two main reasons in fact: quick gaining of financial results and process automation. The tools we offer have been known on the market for over 20 years. Basically, the same functionalities have been available for those nearly 20 years. Now, it is more about the market’s readiness to consume them. And this potential is there because many companies have not yet switched to electronic workflow, which became more evident during the pandemic. The sudden increase in interest in solutions such as electronic signature, digital document flow or automation of financial services is now obvious. In addition to the platform itself, we are also advanced in building a supplier cloud that we can offer to virtually any company, providing communication with suppliers in an easy, online form. What’s more, as part of the cloud, we offer a whole range of additional services, such as e‑signature, OCR, i.e. image recognition from invoices or other documents and, finally, financial services.
What financial services are we talking about?
We are currently in cooperation with Faktoria, in the phase of implementing a product that allows our clients to use electronic factoring. Many corporations, including those from outside Poland, have very long payment terms as part of their corporate standards for their suppliers, to which they send orders of not necessarily high costs – these are sometimes very large amounts of low‑value orders, e.g. with a value from 2,000 up to 10,000 PLN, with payment terms, e.g. 90 or 120 days. In such cases, the buyers themselves ask us if we have a factoring service that they could connect to shorten their suppliers’ waiting time for payment, so that they would meet the corporate requirements and their contractors could get the money for a small fee, even after a few days. When it comes to accelerating the pace of money circulation for companies relying on large volumes of low amounts, acceleration is critical. Therefore, we are now entering the space of modern services, also when the supplier needs financing.
Can you observe any specific trend on the Marketplanet platform itself in recent months?
The increase in inquiries for access to the supplier database is clearly visible. This is also related to the fact that the current system of cooperation with suppliers has been slightly reevaluated. Organizations are looking for alternatives to increase security. Thanks to contracts with multiple suppliers, they are more certain that orders will be processed on time and that ordered goods will be produced and delivered on time. Unfortunately, the crisis related to COVID has raised the transaction risk significantly and companies have very consciously started searching for new sources of supply. This could be perhaps even greater value than seeking the lowest possible price. The other trend is the constant conversion of these analogue buyer‑supplier relationships into an electronic formula using the supplier cloud itself.
What exactly is the support provided to buyers and suppliers on the platform?
How does the platform combine the needs and requirements of both parties of a transaction?
It depends on the scale of the buyer’s business. We currently have a group of very large clients – for example, PGE Capital Group, mBank, Orange, Tauron Group, NBP, Veolia – these are large structures that have developed a model with their suppliers in which there is no other method of submitting offers than the electronic path. This is a very important thing that has happened in the last few years. Suppliers have learned to sell online, not only on Allegro platforms, and to appear on price comparison websites. They have to manage access to large organizations directly, because these large companies digitize their purchases en masse by implementing their own tools. Since we transfer the process to the electronic zone, the supplier receives a whole chain of benefits , i.e. an electronic order and in the same way can determine the manner of executing this transaction, not only in the purchasing process, but also in the settlement process. It is also much easier for this large entity to distribute or settle such an e‑invoice later. As I mentioned before, you have to remember to take into consideration the scale because a large company may have, for example, over 20,000 active suppliers. In this case, it is much easier for them to handle all these processes in one electronic channel, and then send out e.g. 40,000 orders monthly and receive the same number of invoices. In turn, for small buyers, the value is access to a significant number of suppliers and the ability to negotiate prices, thanks to which they buy cheaper and more efficiently.
What type of IT solutions are becoming more popular in this area? Is there any clear trend visible?
Over the perspective of those 20 years, technology has become quite common and easily available. Our experiences with customers and with the product show that the most important thing is the customer’s need and responding to it. A clear vision of what the client wants to achieve with these tools is important. Our technology must be scalable, so that when we launch our products, we can scale them in terms of the number of users, transactions and suppliers. What is extremely important, the technology must be safe, because we work with confidential customer data in planning, tender and transaction processes. In each case as that , the user interface is extremely important and of course the ability to work on mobile devices.
And what will the further development of the company look like?
While cooperating with the largest clients, whose names I have already mentioned, we will continue to help optimize processes, deliver new modules, applications, etc. Today we have very advanced software to support P2P (purchase to pay) processes as we have consistently aimed to cover the entire P2P process with electronic tools. On the other hand, the biggest changes in the company’s strategy consist in moving the product offer to the cloud. We have already undergone the transformation of the entire organization from a design model to a product model in the subscription formula. We have created a “customer journey” characteristic of our customers and our products. The cloud offer is sold in a subscription and we have set up all mechanisms related to modern marketing and solutions supporting sales, e.g. CRM and call center systems. A very important part of our strategy is the expansion of the supplier cloud – a space in which we have approximately 70 thousand companies that actively cooperate with our buyers every day. This allows us, based on the API, to easily add external services, such as the aforementioned OCR, financial services or e‑signature.
How important for your company is public procurement? What are the characteristics of this segment of your business?
The area of public procurement is very important to us. All analyses indicate that this market is the location of a very large volume of money (the value of contracts awarded in 2019 based on the provisions of the Act in Poland amounted to PLN 198 billion). It is practically in every country in the world that public procurement constitutes a significant value of the market purchases. We have been operating on the public procurement market from the very beginning, offering modern solutions supporting tender procedures. Also in this area, we focused on our cloud tool and we already have about 1000 entities there, which has happened in less than 1.5 years, and we still observe an increase in the customer base.
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1.07.2026 READ MOREKrzysztof Kuźbik in Portal Spożywczy on Maspex’s Latest Acquisition in UkraineMaspex’s acquisition of a majority stake in Ukrainian company Carpathian Mineral Waters is a transaction that should be viewed through a much broader lens than that of a single industry. It also sends an important signal to Polish companies considering expansion across the Central and Eastern European region.
Speaking to Portal Spożywczy, Krzysztof Kuźbik, Partner at Avallon MBO, noted that Polish companies currently have a unique opportunity, but also a limited window of time to act. If Polish entrepreneurs fail to seize this opportunity, investors and businesses from other countries will.
Ukraine is set to become one of the key markets in the region, and those who begin building their presence early will be best positioned to benefit. For many Polish companies, Ukraine could become a natural direction for expansion—geographically close, economically complementary, and strategically important for the entire Central and Eastern European region.
“Understanding the local market is essential—its rules, relationships, consumer behaviour and the way public administration operates. It is simply not possible to successfully run a business in Ukraine solely from Warsaw or Kraków. This is why experienced professionals with in-depth knowledge of the market—Polish, Ukrainian and international managers alike—will play a crucial role. Such expertise will be a major asset for companies looking to enter Ukraine through acquisitions,” commented Krzysztof Kuźbik, Partner at Avallon MBO.
Read the full interview on Portal Spożywczy:
https://www.linkedin.com/posts/portalspozywczy_przej%C4%99cie-maspeksu-na-ukrainie-to-wa%C5%BCny-activity-7477291471122022401-EpnY -
17.06.2026 READ MOREAvallon MBO and Inglot Join Forces to Accelerate the Global Expansion of a Leading Beauty BrandAvallon MBO, a private equity company specialising in management buyouts, has invested in Inglot, one of Poland’s most recognized beauty brands with a significant international presence.
The transaction involves the acquisition of a majority stake and reflects Avallon MBO’s strong belief in the potential of Polish brands to build and strengthen their global position. Avallon brings extensive experience in supporting family-business succession, organisational transformation, and long-term value creation alongside founders, owners, and management teams.
Under the leadership of the next generation of the founding family, supported by Avallon MBO’s expertise, Inglot will continue to build on the same foundations that have shaped its global success: Polish heritage, in-house manufacturing, creative independence, and uncompromising quality.
Inglot is among a select group of Polish brands that have successfully established a global presence and strong brand recognition. Built over more than 40 years, the company now operates across international markets, leveraging a business model based on proprietary manufacturing, product innovation, creative independence, and a strong brand position.
The partnership with Avallon MBO is intended to support the next phase of business scaling, including further international expansion, organic growth, and investments in organisational capabilities, technology, and operational platform development. Inglot’s growth strategy focuses on international expansion, broadening its product portfolio, and strengthening e-commerce and omnichannel capabilities. Poland will remain one of the company’s key growth markets.
“This transaction is designed to support the continued scaling of the business, further professionalisation of the organisation, and the development of capabilities required to drive growth in international markets. For our business partners, it means continuity of cooperation within the existing operating model, combined with new opportunities to grow alongside the brand. Planned investments in product development, sales enablement tools, and competitive capabilities are intended to support revenue growth and further expansion across all channels,” said Agnieszka Pakulska, Partner at Avallon MBO and the lead on the transaction.
“This marks another important milestone in our development journey. Bringing on board a partner such as Avallon enables us to accelerate the execution of our strategic objectives and scale the business more rapidly across international markets. We gain access to valuable operational expertise and know-how that will support the continued professionalisation of the organisation. Operationally, we are not planning any revolution. Our focus remains on consistently developing each area of the business, strengthening sales channels, and capturing new growth opportunities. I believe this partnership will help Inglot enter the next stage of professionalisation and development—an ambition I have pursued for many years,” said Grzegorz Inglot, CEO of Inglot.
The transaction aligns with Avallon MBO’s strategy of partnering with companies that have strong market positions, recognised brands, and significant growth potential, working closely with founders, owners, and management teams to unlock long-term value.
In the photo: Agnieszka Pakulska, Grzegorz Inglot
“I will remain actively involved in the management of the company and will continue to contribute to its development as CEO and shareholder,” added Grzegorz Inglot. “The family will also remain an important part of the company’s ownership and governance structure. My sister, Milena Inglot, will continue serving on the Management Board, while our father, Zbigniew Inglot, will represent the family on the Supervisory Board. Existing family shareholders, Elżbieta Inglot and Barbara Inglot, will also remain involved both as shareholders and in expert roles within the organisation.”
Industry forecasts project the global beauty market to grow at a compound annual growth rate (CAGR) of between 3.4% and 7% through 2030, with total market value expected to exceed USD 800 billion. In Poland, the beauty market is forecast to grow at a CAGR of approximately 6–7%.
Consumers are increasingly focused on product quality and ingredient transparency, seeking not only makeup products but also skincare-oriented solutions that support skin health and overall condition. Demand continues to rise for science-led products backed by proven formulations and research-based efficacy.
Closing of the transaction is subject to customary regulatory approvals and is expected following the summer holiday period.
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1.06.2026 READ MORE25 Years of Avallon MBO: Tomasz Stamirowski Discusses the Transformation of Polish Business in Forbes Poland25 Years of Avallon MBO: 25 Years of Active Contribution to the Development of the Polish Economy. Tomasz Stamirowski for Forbes Poland on MBOs, Succession, and the Transformation of Polish Business.
The June issue of Forbes Poland features an interview with Tomasz Stamirowski, Managing Partner at Avallon MBO. The discussion covers, among other topics, Avallon MBO’s 25 years of experience, the development of the management buyout (MBO) market in Poland, and the practical aspects of fostering and promoting entrepreneurship.
The interview explores the practical dimensions of Poland’s economic transformation and the role of ownership structures and management teams in building Polish capital. It also examines how Polish companies address succession challenges and how succession planning influences business growth amid increasing market volatility, technological pressure, and geopolitical uncertainty.
We hope this interview will provide valuable insights for both managers and owners of privately held Polish companies.
We encourage you to read the June issue of Forbes Poland. The online version of the interview is available here:
https://www.forbes.pl/sukcesja-sprzyja-wykupom-menedzerskim/dt66ck1 -
21.04.2026 READ MORE25 Years of Avallon MBO – A quarter-century of supporting entrepreneurship and over PLN 1 billion invested in the Polish economyAvallon MBO is a pioneer of the management buyout (MBO) market in Poland and, for 25 years, has remained true to its core principles—turning managers into entrepreneurs. This is underpinned by unique experience gained from over 150 transactions executed in partnership with management teams.
Since its inception, the fund has invested more than PLN 1 billion in the development of its portfolio companies, supporting their operational growth, international expansion, and transformation processes. On average, Avallon’s portfolio companies double their revenue and EBITDA during the investment period. Avallon has co-created the market success of brands such as VELVET Care, Good Food, and Wosana, and was also behind one of the most successful acquisitions of a Polish company in the German market—the medical company Meyra.
Today, Avallon ranks among the leading private equity funds in Poland. It is one of the few domestic firms to have completed at least three full investment fund cycles and is currently preparing to launch another. Its objective is to actively support the transformation of the Polish economy by implementing modern technological solutions in traditional sectors.
Over the years, the fund’s team has built a broad and lasting network of relationships, collaborating with more than 10,000 leading Polish managers and entrepreneurs and analyzing approximately 5,000 investment opportunities.
A quarter-century of Avallon MBO’s operations also reflects the maturation of the MBO market in Poland—from early transactions, conducted in an environment of limited capital access and a short tradition of private investment, to a fully developed market segment where MBOs have become a key tool for succession, management professionalization, and accelerating the growth of domestic businesses.
Today, Avallon belongs to a select group of private equity funds in Poland with at least three full fund cycles completed. The team is currently launching a fourth one —which is going to be significantly larger in scale and open to a new category of investors, including family foundations.
Avallon was a pioneer of the MBO model in Poland and is now the undisputed leader in this segment. The fund has played a significant role in popularizing management buyouts as an effective tool for business development and promoting entrepreneurship in Poland.
The fund is an active investor focused on growth and long-term value creation. It invests in strong companies with a clear ambition—to transform them into best-in-class businesses. To date, Avallon has invested over PLN 1 billion to support management buyouts and the growth of mid-sized companies in Poland. Portfolio companies have additionally allocated nearly PLN 1 billion in capital expenditures (CAPEX) for development and modernization, while average employment growth during the investment period has reached approximately 20%. On average, companies double their revenue and EBITDA during the fund’s investment horizon.
Avallon invests across a range of sectors, building a diversified portfolio of successful projects. Its key areas include consumer goods (VELVET, GOOD FOOD, Wiejska Zagroda), healthcare (MEDORT), services (MPS, STANGL TECHNIK), as well as technology (Marketplanet, Globema) and engineering (Bipromet).
The fund has developed extensive sector expertise, further strengthened by its collaboration model with experienced managers and founders who bring deep knowledge of their companies and industries. Over 25 years, the team has established relationships with more than 10,000 top managers, and approximately 5,000 investment projects have gone through its analytical process. In the coming years, the MBO segment in Poland is expected to gain further importance driven by succession challenges, ongoing industry consolidation, and increasing pressure for technological transformation.
“25 years of Avallon is not only the story of the development of the MBO market, but also our active contribution to building Polish capital and strengthening the domestic economy. Ahead of us are further challenges—supporting the technological and business transformation of private companies established in the 1990s, as well as their international expansion. Today, private equity funds possess significant intellectual capital derived from transactional and operational experience, as well as extensive networks. Increasingly, they serve as an effective mechanism for allocating capital to companies with the highest growth potential,” says Tomasz Stamirowski, Managing Partner at Avallon MBO.
“We are often described as a ‘fund with a human face.’ From the very beginning, we have placed great emphasis on ethics, trust, and values such as commitment, integrity, and professionalism. For us, business is not only about capital, but also about long-term, mutually beneficial relationships. This may explain why many of our transactions are carried out not only with managers, but also with founders or their successors,” says Robert Więcławski, Senior Partner at Avallon MBO.
In the near term, Avallon plans to launch its fourth fund—significantly larger than its previous investment vehicles. The new fund will enable further scaling of operations and the execution of additional ambitious development projects within Polish enterprises, with a focus on building strong, competitive companies and supporting the long-term growth of the Polish economy.
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2.04.2026 READ MORES’portofino Strengthens Its Premium Market Position with Urszula Radwańska as Brand AmbassadorS’portofino, an Avallon MBO portfolio company, continues to strengthen its position in the premium fashion and sport segment by combining the world of sport with top-quality fashion.
Urszula Radwańska, a renowned Polish tennis player, has now joined the brand’s group of ambassadors. Her international court experience, determination and strong sense of style naturally align with S’portofino’s DNA. This marks another step in building a strong, aspirational lifestyle brand rooted in authenticity and consistent values.
On this occasion, the company has also announced a new initiative — Tennis Camp Ula Radwańska by S’portofino, which will take place on 20–26 April in Marbella, Spain. The camp offers a unique opportunity to develop tennis skills under the guidance of internationally experienced professionals, in small groups, with an individual approach and in an inspiring, premium environment that creates a distinctive sporting experience.
We encourage interested participants to register. Enrollment is open only until 5 April.
https://tenniscamp-uradwanska.pl/




