
Joanna Wiśniewska
Marketing and PR Manager j.wisniewska@avallon.pl
Hagen PR
Wojciech Dziewit
wojtek@hagen.pl
Avallon MBO FUND II finalises another investment acquiring a majority stake in EMERSON Direct Communication in Piotrkow Trybunalski. The services provided by the company include promotional and transactional mailing, offset and digital printing, enveloping, digital archiving and mailing distribution.
Since 2014, EMERSON Direct Communication has been implementing innovative services in response to the current market trends in the area of direct marketing. The examples of such services may be PinPoint and Elisty.pl. PinPoint is the first integrated cross media solution in Poland which, thanks to the integration of five marketing channels (text, e‑mail, direct mail, PURL, personalised video), allows you to create an effective promotional campaign along with the ability to trace the effectiveness of such a campaign. Elisty.pl (virtual printer) is an application which enables convenient preparation and sending of letters, significantly saving time and costs. The company also offers a wide range of innovative solutions for the creation of comprehensive marketing campaigns and their effective management.
Avallon MBO FUND II investment, in which the company’s managers (including its former owner Mr Adam Banaszczyk) will participate, assumes the use of the current and expected industry trends through the company’s expertise and operational efficiency. The fund will also support the ideas of consolidation in the area of direct marketing.
Adam Banaszczyk:
The decision to cooperate with Avallon MBO FUND II was a chance for further development of EMERSON Direct Communication. Since 1992, when I founded Emerson Poland, the scope of the group’s activities have expanded significantly. To the production part and offset printing, we have added new services. In Poland and other countries of Central and Eastern Europe, direct mailing area still remains an insatiable and relatively new channel of promotion in which I see great opportunities for development.
Krzysztof Kuźbik, Avallon MBO FUND:
Comparing the annual number of personalised mailings sent on the Polish market (5) with the Western markets (60‑75), there is significant potential for further growth in this area in Poland. Bearing in mind the progressive digitisation, we would also like to focus on the development of new services. One of the ideas we plan to introduce is a change of the company’s name so that it can better express the innovative nature of its activities.
EMERSON customers are mainly financial institutions, insurance companies, telecommunications, multimedia platforms and retail chains. The transaction value has not been made public.
EMERSON Direct Communication Ltd (www.emerson‑dc.pl) – is a company specialising in the production and servicing of transactional and promotional mailings. Apart from standard, mail‑related products, it offers a wide range of pioneering and innovative solutions, such as virtual printer – elisty.pl or integrated, multi‑channell marketing campaigns (PINPOINT). As one of the few it offers its customers a full service, starting with creating of a marketing concept, through copyrighting, graphic and technical design of tools used for communication, processing database, programming, production, distribution to the final reporting. Having been separated from Emerson Poland, today it is the largest lettershop in Poland and one the leading players in the region. The company headquarters is located in Piotrkow Trybunalski. It employs about 200 people.
Avallon MBO FUND II (www.Avallon.pl) – MERSON DC is the fifth investment of the fund, established in December 2012 and specialising in transactions carried out jointly with managers. Previous investments include Zaberd SA – Polish market leader in road maintenance, MPS International Ltd – producer of cosmetics, packaging and cleaning products, ORE SA – leader in the field of corporate purchases, and Velvet CARE Ltd – manufacturer of hygiene products for everyday use. Avallon is a pioneer in management buyouts in Poland, operating in this area since 2001.
The Fund’s investors are international financial institutions, such as: European Bank for Reconstruction and Development or the funds managed by the Swiss company Akina Partners. The Fund invests in various industries, mainly in companies with a turnover between 50 and 250 million zlotys.
Avallon MBO FUND II finalises another investment acquiring a majority stake in EMERSON Direct Communication in Piotrkow Trybunalski. The services provided by the company include promotional and transactional mailing, offset and digital printing, enveloping, digital archiving and mailing distribution.
Since 2014, EMERSON Direct Communication has been implementing innovative services in response to the current market trends in the area of direct marketing. The examples of such services may be PinPoint and Elisty.pl. PinPoint is the first integrated cross media solution in Poland which, thanks to the integration of five marketing channels (text, e‑mail, direct mail, PURL, personalised video), allows you to create an effective promotional campaign along with the ability to trace the effectiveness of such a campaign. Elisty.pl (virtual printer) is an application which enables convenient preparation and sending of letters, significantly saving time and costs. The company also offers a wide range of innovative solutions for the creation of comprehensive marketing campaigns and their effective management.
Avallon MBO FUND II investment, in which the company’s managers (including its former owner Mr Adam Banaszczyk) will participate, assumes the use of the current and expected industry trends through the company’s expertise and operational efficiency. The fund will also support the ideas of consolidation in the area of direct marketing.
Adam Banaszczyk:
The decision to cooperate with Avallon MBO FUND II was a chance for further development of EMERSON Direct Communication. Since 1992, when I founded Emerson Poland, the scope of the group’s activities have expanded significantly. To the production part and offset printing, we have added new services. In Poland and other countries of Central and Eastern Europe, direct mailing area still remains an insatiable and relatively new channel of promotion in which I see great opportunities for development.
Krzysztof Kuźbik, Avallon MBO FUND:
Comparing the annual number of personalised mailings sent on the Polish market (5) with the Western markets (60‑75), there is significant potential for further growth in this area in Poland. Bearing in mind the progressive digitisation, we would also like to focus on the development of new services. One of the ideas we plan to introduce is a change of the company’s name so that it can better express the innovative nature of its activities.
EMERSON customers are mainly financial institutions, insurance companies, telecommunications, multimedia platforms and retail chains. The transaction value has not been made public.
EMERSON Direct Communication Ltd (www.emerson‑dc.pl) – is a company specialising in the production and servicing of transactional and promotional mailings. Apart from standard, mail‑related products, it offers a wide range of pioneering and innovative solutions, such as virtual printer – elisty.pl or integrated, multi‑channell marketing campaigns (PINPOINT). As one of the few it offers its customers a full service, starting with creating of a marketing concept, through copyrighting, graphic and technical design of tools used for communication, processing database, programming, production, distribution to the final reporting. Having been separated from Emerson Poland, today it is the largest lettershop in Poland and one the leading players in the region. The company headquarters is located in Piotrkow Trybunalski. It employs about 200 people.
Avallon MBO FUND II (www.Avallon.pl) – MERSON DC is the fifth investment of the fund, established in December 2012 and specialising in transactions carried out jointly with managers. Previous investments include Zaberd SA – Polish market leader in road maintenance, MPS International Ltd – producer of cosmetics, packaging and cleaning products, ORE SA – leader in the field of corporate purchases, and Velvet CARE Ltd – manufacturer of hygiene products for everyday use. Avallon is a pioneer in management buyouts in Poland, operating in this area since 2001.
The Fund’s investors are international financial institutions, such as: European Bank for Reconstruction and Development or the funds managed by the Swiss company Akina Partners. The Fund invests in various industries, mainly in companies with a turnover between 50 and 250 million zlotys.
-
1.04.2026 READ MOREAvallon MBO Supports the Development of Young Talent in PE/VCAvallon MBO supported the 4th edition of the Practical Private Equity & Venture Capital Course, co-organized by the Polish Private Equity & Venture Capital Association (PSIK) and Level 20. This year’s edition was partnered by the Warsaw Stock Exchange Foundation.
The course is a unique educational initiative aimed at students, providing access to practical knowledge about the private equity and venture capital market through a series of workshops led by experienced fund managers.
As part of the program, Agnieszka Pakulska and Marcin Konarski represented Avallon MBO, sharing their experience in investment project analysis, cooperation with management teams, and building company value during the investment process.
An important element of this year’s edition was also the involvement of Level 20 – an initiative supporting the development of women in the private equity industry, co-founded by Agnieszka Pakulska.
From Avallon MBO’s perspective, the opportunity for direct interaction with course participants and observing the high level of engagement and interest in the PE/VC market among the younger generation was particularly valuable. Participation in the program provides students with a meaningful opportunity to gain practical knowledge and better understand the specifics of the private equity and venture capital market.
-
10.03.2026 READ MOREAvallon Employees’ Kids on the Pitch – Supporting the Widzew AcademyDuring the match between Widzew Łódź and Lech Poznań, the children of Avallon employees and their friends took part in a special pre-match ceremony, escorting the players of both teams onto the pitch.
Before the first whistle, the youngest participants, together with girls from the Widzew Academy, stepped onto the field alongside the players, accompanying them during their entrance to the stadium. For the children, it was a truly special moment and an unforgettable experience that will surely stay with them for a long time.
The match delivered plenty of sporting excitement for the fans and ended with a 2:1 victory for Widzew Łódź over Lech Poznań.
We are proud to support the development of young athletes as a partner of the Widzew Academy and to create opportunities for such memorable football moments.
Congratulations to the Widzew team on a great result, and thank you for the opportunity to be part of this special event. -
3.03.2026 READ MOREAgnieszka Pakulska Named Among Forbes Women Poland’s 25 Top InvestorsWe are proud to announce that Agnieszka Pakulska, Partner at Avallon MBO, has been recognized in the prestigious Forbes Women Poland 25 Top Investors list.
Agnieszka is the author of key transactions and co-creator of projects that consistently enhance the value of portfolio companies. She combines investment discipline with a long-term approach to developing businesses and teams, while actively promoting the presence of women in private equity, including as a co-founder of the Level20 initiative.
At Avallon MBO, diversity and professionalism are integral to our teams. We believe that teams combining different experiences make better decisions and create lasting value.
Congratulations to Agnieszka and all the distinguished investors!
https://www.forbes.pl/forbeswomen/lista-forbes-women-25-top-inwestorek/2fs54v0 -
24.02.2026 READ MOREPolmlek Acquires Kampol-Fruit. A Sensible Move in a Demanding SegmentTomasz Stamirowski, Managing Partner at Avallon MBO, was asked by the editors of PortalSpozywczy.pl to provide expert commentary on Polmlek’s acquisition of the fruit and vegetable processing plants of Kampol-Fruit in Milejów.
In his analysis, he indicates that the transaction should be viewed as a rational strengthening of the group rather than a strategic breakthrough in the frozen foods segment. The scale of the acquisition remains small relative to Polmlek’s overall operations – Kampol’s sales accounted for approximately 1% of the group’s revenues, which exceeded PLN 5.3 billion in 2024. The Polish fruit and vegetable frozen foods market itself, valued at around PLN 1 billion, is highly competitive and dominated by several large players.
According to Tomasz Stamirowski, the key aspect of the transaction is the strengthening of the juice segment and the Fortuna brand, as well as the attractive acquisition of modern assets purchased at a discount through bankruptcy proceedings. The potential to leverage Polmlek’s experience in working with farmers and contracting raw materials in the fruit and vegetable segment may also prove significant.
If the integration process proves successful, the acquisition could represent the first step toward broader involvement by Polmlek in fruit and vegetable processing – a sector whose potential, including export opportunities, remains largely untapped.
We encourage you to read the full commentary:
Expert Assesses Polmlek’s Latest Acquisition: “A Sensible Strengthening of the Group.” -
20.02.2026 READ MORECompany growth can be measured by revenue and margin expansion. It can also be measured by the real impact a business has on its surroundingsOur portfolio company MPPK – a distributor of premium pet food brands for dogs and cats, Wiejska Zagroda and Pan Mięsko – has been building a strong position in the pet food segment for years. At the same time, it is doing something equally important: consistently supporting animal welfare.
Together with Joanna Krupa, her friends, and Media Expert (Terg), the MPPK team visited places where every form of support truly matters:3 shelters,
6 tons of pet food,
1 shared idea – to help in a smart and responsible way.This was not a one-off PR initiative, but part of a broader, long-term approach – from ongoing cooperation with shelters and support for adoptions to educational activities promoting responsible pet ownership.
MPPK demonstrates that the pet food industry can set standards – both in quality and in ethics. Business scale and sensitivity do not have to be mutually exclusive. On the contrary, together they create lasting value.




